Internship Series: LiveRamp

Ann Fu

QST’19 | Business Administration and Marketing and Economics

Marketing Intern

CCD: Tell us about your work experience. What were your responsibilities?

AF: I was responsible for a lot of the day-to-day tasks of the entire department. The Marketing Department at LiveRamp has a bunch of smaller departments that sit on it (Marketing Operations, Product Marketing, Demand Generation, Sales Development, etc.), I got to work cross-functionally across all of them. I got to do things like market analysis (of their partners/competitors, resellers, etc.), social media marketing (across all their social media channels), I also helped design aspects of one of their affiliated websites, etc. It was a really cool experience to see what each person did, and the impact they had on the company and all of our clients.

CCD: How did you get the position? What resources at BU or elsewhere did you use?

AF: I used Indeed/Glassdoor.

CCD: What was the best thing about the experience? What was the worst?

AF: The people! The autonomy! I loved the company and everyone that worked there. It was a startup in San Francisco, which means there were a lot of perks: catered lunches, dogs in the office, and snacks all the time. I loved being able to pick and choose my projects and see the impact they had. Towards the end of the internship, I had people from other departments approaching me and thanking me for my work. There was nothing bad about the internship.

CCD: What was the most memorable moment of your experience?

AF: They have an annual camping trip called RampCamp, where all 500 employees of their company are invited to go glamping in northern California. We star-gazed, had a silent disco, and got to meet all the people from different branches of the company and see what they did and how the work culture was different in each location.

CCD: What advice would you give to another student about making the most of an internship or job experience?

AF: Meet as many people as you can. Talk to them, get to know them. You’ll meet a bunch of people, and probably find that you had more in common than you thought.

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