Questrom’19 | Marketing and strategy innovation
Digital Marketing and Innovation Intern
CCD: Tell us about your work experience. What were your responsibilities?
JS: The most amazing part about my internship is that I was working for Dunkin’ Donuts corporate, but my team ran super lean so I was actually in more of a startup like culture. Projects were very spur of the moment and you were always tasked with something new and unfamiliar. It’s not scary though, but rather just a new challenge to tackle during the work week. I directed a $140,000 budget to 8+ Digital/OOH marketing initiatives to support the Dunkin’ Catering program. This is a fairly new aspect of Dunkin! Additionally, I gained some great marketing agency exposure in that I coordinated agency selection, creative asset development, and installment of 8 MBTA campaign posters. These can be seen at Downtown Crossing as well as State Street MBTA stop this fall season. Lastly, I put my analytic skills to the test in that I studied metrics reports of live campaigns to determine % of sales attributed to the various catering program marketing campaigns.
CCD: How did you get the position? What resources at BU or elsewhere did you use?
JS: I applied through Linkedin.
CCD: What was the best thing about the experience? What was the worst?
JS: Best: My manager is amazing! I still work there now as a part time fall intern. I am so fortunate to have her as not only my manager, but also a mentor and role model for me entering the marketing world as a young professional.
Worst: The constant temptation of free donuts and ice cream in the office!
CCD: What was the most memorable moment of your experience?
JS: The final presentation to my entire marketing team was certainly very memorable because each of those people watching me helped me out somewhere along my internship. It was great to show them I could synthesize their inputs and create some truly awesome work to share out.
CCD: What advice would you give to another student about making the most of an internship or job experience?
JS: I would encourage them to take on responsibility for projects and to consistently volunteer to do more than the bare minimum. Not only will your manager appreciate that, but you will learn problem solving skills and communication skills that can’t really be taught in a classroom or through a textbook. Additionally, you will gain great insight that you can bring into the classroom to share with professors and peers.