COM ’19 | Public Relations
Digital Marketing Intern
CCD: Tell us about your internship experience. What were your responsibilities?
Nairobi: I developed compelling, on-brand copy on a daily basis for online sites and social accounts. I also managed social assets on Sprinklr, and presented a social media optimization campaign to top-level executives.
CCD: How did you find the position?
Nairobi: I applied to the T-Howard Foundation, a company that is dedicated to improving the participation of diverse and underrepresented groups in the media and entertainment industry. Through a rigorous application process, I was accepted into the program and continued on to accept a summer position at Turner Broadcasting.
CCD: What was the best thing about the experience? What was the worst?
Nairobi: This summer I learned that your network is your net worth. The best part of my internship was getting to know different people in the office that held a variety of positions. Through informational interviews, I was able to expand my own perspective when approaching the broadcasting industry. The more difficult part was understanding that broadcasting was not the industry I wanted to pursue, however learning to appreciate every opportunity for what it can teach you was my silver lining.
CCD: What advice would you give to another student about making the most of a summer experience?
Nairobi: Your activities are not just limited to your department. In fact, the best interns come to a solid understanding about how different departments come together to make the whole company run. I would encourage students to talk to at least one person in every department. Not only does this expand your network, but it also gives you insight into the bigger picture.